MY ROLE
User research
End-to-end design
TEAM
Scott, design
Chris, cofounder
Kevin, developer
TIMELINE
8 months
RESULT
MVP launched
Overview
The advertising model of social platforms incentivizes endless feeds, addictive algorithms, and other dark patterns. Parallel is a new social media company trying to change that.
Results
I worked with the Parallel team to design a more sustainable social media experience. I led user interviews, gathered research from experts and influencers, and helped identify simple, impactful features for the project. I then designed the app, produced prototypes, and refined the solutions through further user testing. I also helped manage the development team while they built the product.